WEBSITE AUDIT
See exactly what your Website is costing you — before you change a thing.
A thorough, expert review of how your website actually performs — from how Google sees it to how a first-time customer moves through it. You'll get a clear, written audit and a live call to walk through it together.
WHY AN AUDIT FIRST?
You can't fix what you can't see.
Your website may look fine to you — but you're not sure what a first-time customer actually experiences or why they aren’t taking the next steps.
There may be technical issues — speed, SEO, tracking — quietly holding you back, and you'd never know.
You suspect you're leaving sales on the table — you just can't point to where.
Updating the site feels like a chore, so it keeps getting put off.
Most site problems are invisible from the inside.
Before you spend another dollar or another Saturday redesigning your website, it helps to know what you're really working with. The audit is that honest look — a trained eye on both the technical and marketing side. Gain a clear sense of where to focus to make your website do its job — convert.
No guesswork. No generic checklist. Just clarity.
WHAT’S INCLUDED
Your whole website, reviewed across five areas.
Each point is scored ✓ working, ⚠ needs attention, or ✗ missing — with a plain-language note on exactly what I found. Then your Summary of Findings identifies your top three strengths, your top three gaps, and the highest-value fixes to make first.
1. Visibility & SEO Foundations
How search engines see your site — indexing, load speed, mobile experience, meta titles, alt tags, tracking, and your Google Business Profile.
2. Customer Communication
Whether a visitor grasps what you offer and why it's for them within seconds — value proposition, clarity, tone, and scannability.
3. Trust Signals
The proof that makes people feel safe buying — testimonials, team story, credentials, contact details, and the policy pages you need.
4. The Customer Journey
How your site moves someone from first click to loyal customer — Know, Like, Trust, Try, Buy, Repeat, and Refer — and where the path breaks.
Conversion mechanics
Whether your calls-to-action, forms, and paths actually turn interest into a booking or a sale — or quietly send people to a dead end.
$250
✓ In-depth research of your website - not just surface-level
✓ A written audit across 5 key areas of your site
✓ Technical & SEO findings, in plain language
✓ Your top strengths and top gaps, prioritized
✓ A live call to walk through every recommendation
Secure checkout · Book your call right after payment
HOW IT WORKS
Simple, and quick to start.
1. Buy the audit
Secure checkout, $250. Right after payment, you'll book your audit call on my calendar.
2. I audit your site
I work through your website across all five areas and write up a clear, scored audit — technical and marketing, in plain language. Turnaround is about one week.
3. We walk through it together
We walk through it together, screen to screen. You'll leave knowing exactly where you stand and what to do next.
Emily at Cultivating Your Market did an outstanding website audit for my business. The turnaround was incredibly fast, and the value I received far exceeded my expectations.
What impressed me most was her ability to bridge both the technical and marketing sides of a website. She identified several technical issues and opportunities that I had never even heard of before, then explained them in a way that was easy to understand. I walked away with a much better understanding of how search engines like Google evaluate websites and why certain improvements matter.
Beyond the technical recommendations, Emily also provided thoughtful feedback on the customer experience and marketing strategy behind my site. She took the time to understand my business, the customers I'm trying to reach, and how effectively my website was serving those goals. Rather than just pointing out problems, she collaborated with me on practical improvements and helped me think through the reasoning behind each recommendation.
Updating my website has always felt like a chore, but after our conversation, I actually felt excited to make the changes. Emily gave me confidence that the improvements would have a meaningful impact on my business.
I highly recommend Cultivating Your Market to anyone looking for expert, actionable website feedback that covers both technical performance and customer experience.
- Stephen Ussery, Stewards Unlimited
IS THIS FOR ME?
Built for a specific kind of business owner.
This is for you if…
✓ You have a live website for your farm, ranch, or food business.
✓ You sense the site could be doing more, but can't pinpoint what's wrong.
✓ You want both the technical and the marketing side looked at, together.
✓ You'd rather know what's worth fixing than guess at it.
It's probably not for you if…
✕ You don't have a website yet for me to review.
✕ You want someone to build or redesign the site for you right now.
✕ You're looking for a free critique with no commitment.
✕ You only want ongoing social media management.
Good Questions - FAQ
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A written website audit that scores your site across five areas — visibility & SEO, customer communication, trust signals, the customer journey, and conversion mechanics — plus a live call where we walk through every finding together. You leave with a clear scorecard of your top strengths, top gaps, and the highest-value fixes to make first.
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Both — and that's the point. I look at the technical side (load speed, SEO, tracking, mobile) and the marketing side (messaging, trust, conversion paths), then explain how they connect in plain language. Most reviews only do one or the other.
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A discovery call is a quick conversation to see if we're a fit. The audit is real work — a prepared, written review of your actual website, with specific recommendations you can act on whether or not we ever work together again.
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Yes. If you decide to move into the Cultivated Growth System with a Strategy First engagement, your $250 audit fee is applied to it. So the audit is a low-risk way to start — you're not paying twice to take the next step.
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That's exactly who this is for. I translate the technical findings into plain language and practical next steps — clients often tell me they finally understand how Google sees their site, and actually feel excited to make the changes. No jargon, no pressure.
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Your business growth is my priority. If this website audit does not give you actionable steps to improve your website & marketing, I will happily refund your investment.
Find out what your website is really doing.
A written audit plus a live walkthrough. An honest, expert look at your site — technical and marketing both. Your clearest first step toward a website that works as hard as you do, for $250.
Secure checkout · Credited toward Strategy First · No pitch, just clarity
WHERE THIS LEADS
The audit is step one.
Strategy is the foundation.
Most owners who start with the audit discover the same thing: the real opportunity isn't a quick fix — it's a plan. If that's you, your $250 is credited toward the Strategy First engagement, so the audit costs you nothing extra to take the next step.
Hello, I’m Emily, your marketing strategist.
I grew up on a Montana cattle ranch, studied marketing in college, and have worked professionally in the field since 2007. In 2013, my husband and I started Lone Mountain Farms in North Idaho — a diversified operation growing vegetables, hops, grains, laying hens, and farm-craft beer.
When I applied a real marketing strategy to our farm, revenue doubled year over year.
I built the Cultivated Growth System because the marketing programs and advisors available to me knew little about direct-to-consumer agricultural businesses — and that gap frustrated me. Agriculture and food are the foundation of thriving communities, and the people doing that work deserve support that actually fits their world.
This program is built on the Strategy First methodology (Duct Tape Marketing certified) and shaped by what has worked on our own farm: building brand awareness, growing a loyal customer base, and making sales feel less like a grind — so you can focus on the life you built this business for.