The Cultivated Growth System
Your marketing should work as hard as you do — but it can't do that without a strategy.
The Cultivated Growth System gives agriculture and food businesses a strategic marketing plan — one built around your operation and stage in business, not generic advice.
If you're ready to take your business to the next level with a clear marketing roadmap, this is where you start.
30 minutes · Free · No obligation
Sound familiar?
You're posting on social, emailing, maybe running ads — but it feels like throwing spaghetti on the wall.
You know your product is good. You're just not sure how to talk about it in a way that brings in the right customers.
Marketing feels like a cost, not an investment — because you haven't seen a clear return.
You've wondered whether you'd be better off putting this money into equipment or operations instead.
There's no plan. Just effort — and effort alone doesn't scale.
Here's the truth: you're probably already spending on marketing. Time on social posts. Money on a website. Energy on word-of-mouth. The question isn't whether to invest in marketing. It's whether that investment has a strategy behind it.
Why Us
At Cultivating Your Market, we believe that great farms, ranches, and food businesses don't need louder marketing. You need clearer marketing. A strategy that reflects where you are in your business, what you're building toward, and the customers you actually want to serve.
The Cultivated Growth System is how we do that — built on the proven Strategy First™ framework and shaped around the realities of agriculture and food at every stage of growth.
The Cultivated Growth System
A two-stage marketing program. Built in the right order.
Most businesses execute marketing tactics before they have a strategy. That's why it feels scattered when you grow. The Cultivated Growth System flips that — strategy first, execution second. Sustainable growth happens when strategy and execution work together.
stage 1
STATEGY FIRST™
strategic marketing plan
30–45 days. Two working sessions. One clear marketing roadmap — your positioning, your messaging, and a step-by-step plan you and your team can follow. This is the foundation on which everything else is built.
You will walk away with a documented marketing plan that provides:
Clear direction for who you serve and why they choose you
Messaging that confidently communicates your value
A differentiated position in the marketplace
Defined growth priorities for the year ahead
Strategic focus for the next 90 days and beyond
Investment: Review tiers below.
stage 2
MARKETING OPERATING SYSTEM
execution & accountability
Monthly support that keeps your strategy alive — holding your marketing accountable, your partners aligned, and your growth on track. Ongoing leadership, not just ongoing tasks.
With the Marketing Operating System in place, you gain:
Consistent focus on the initiatives that drive growth
Clear alignment between marketing activity and revenue goals
Strategic oversight for your marketing team or contractors
Performance visibility through defined metrics and scorecards
Ongoing refinement as your business evolves
Investment: Review tiers below.
You don't have to choose to continue with the Marketing OS. But most clients do.
Most clients who complete Strategy First™ choose to continue because having the plan is only the beginning. The ongoing MOS partnership becomes the difference between having a strategy on paper and building a marketing engine that consistently supports the growth of the business.
Strategy creates direction. Systems create momentum.
Here's exactly what happens next.
No surprises. No long onboarding before you see any value. Here's the process from the first conversation to the Strategy First roadmap.
Discovery Call
A 30-minute conversation to understand where your business is, what you're working toward, and which tier fits best. No pitch. Just clarity on your next steps to growth.
Proposal
You receive a clear proposal outlining the scope, timeline, and investment for your tier. Nothing hidden.
Strategy questionnaire
Once you sign, you complete a detailed questionnaire about your business, customers, and goals. This is the initial material for your strategy — and I take it from there to start developing your marketing roadmap.
Two strategy sessions + roadmap
Over 30–45 days, we meet twice to build and refine your strategy. At the end, you receive a complete marketing roadmap — your positioning, your messaging, and a step-by-step plan for what to do next.
Find the tier that fits where you are.
The Cultivated Growth System is designed for agriculture and food businesses at three distinct stages of growth. Each tier is priced, scoped, and structured for the realities of that stage — not a one-size-fits-all package.
Find the stage that best reflects where your business is today.
FOUNDATION
Great fit for businesses generating $100K to $500K in revenue who are beginning to build marketing support and want a clear path to the next level.
$950 - Strategy First
$500/mo - MOS
You've built something worth growing. Marketing is still mostly on your shoulders — with some help from a contractor, assistant, or family member. Growth is happening, but it feels inconsistent. You're ready for a clear path forward.
Positioning and messaging clarity
A marketing roadmap your team can follow
Simple structure for consistent, intentional marketing
Monthly MOS support to keep the strategy on track
You've built something real. Now let's build the marketing system to match it.
GROWTH
Great fit for businesses generating $500K to $1M in revenue who are actively expanding and working with contractors or specialized marketing partners.
$1,500 - Strategy First
+ $750/mo - MOS
Marketing is happening — social media, advertising, campaigns, website optimization. But it lacks a unifying strategy or a way to measure what's working. You have contractors or partners helping, but nothing is pulling in the same direction.
A clear growth roadmap tied to your revenue goals
Alignment between your marketing partners and priorities
Performance structure to measure what's actually working
Monthly MOS leadership to manage execution and accountability
Your marketing is active. Now make it accountable.
SCALE
Great fit for agriculture companies generating $1M+ in revenue that are managing internal marketing teams and preparing for significant expansion.
$2,500 - Strategy First
+ $1,200/mo - MOS
You're managing a marketing team and preparing for significant expansion. Marketing at this level isn't about visibility anymore — it's about operational leadership, performance metrics, and systems that support multi-million dollar growth.
Executive-level marketing strategy and oversight
Aligned messaging, market strategy, and growth targets
Team accountability, cadence, and performance management
Monthly MOS leadership to guide your marketing operation
Marketing at this level isn't about visibility. It's about operational leadership.
Strategy creates direction. Systems create momentum.
What clients walk away with.
1. Stronger Market Positioning
We clarify where you compete — and where you don’t.
The result:
Premium perception
More aligned customers
Clearer sales conversations
You stop competing on availability and start competing on value.
2. Focused Growth Priorities
Instead of spreading effort across multiple channels, products, and opportunities, we identify:
The most profitable segments
The most strategic growth channels
The initiatives that deserve leadership attention
Your marketing stops being busy — and starts being productive.
3. Revenue-Aligned Marketing
Marketing becomes tied directly to:
Annual revenue goals
Seasonal production cycles
Capacity planning
Expansion opportunities
Every campaign supports a defined business objective.
4. Clarity for Your Team
If you have:
A marketing assistant
Sales staff
Production managers
Family members involved in the business
They gain structure.
Clear priorities. Clear messaging. Clear metrics.
You reduce friction and increase alignment across the organization.
5. Measurable Performance
We establish a marketing scorecard that tracks:
Leading indicators
Conversion metrics
Revenue contribution
You gain visibility into what drives growth — and what drains resources.
This allows you to make strategic decisions with confidence.
6. Leadership Confidence
Perhaps the most important shift:
You move from reacting to opportunities
to intentionally directing growth.
You operate with clarity, not pressure.
Questions we hear most often.
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It depends on where your bottleneck is. Equipment is a capacity investment — it lets you produce more. Marketing is a demand investment — it ensures there's someone to sell that production to. If your revenue is inconsistent, if you're losing customers you should be keeping, or if you're not sure why some seasons are strong, and others aren't, your bottleneck is probably marketing strategy, not production capacity. More output without more demand creates waste, not growth.
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You don't need a marketing team, a big budget, or an existing strategy. You just need a business that's operating and a clear sense of what you're trying to build. The questionnaire and our first session will surface everything we need to get started.
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No. Strategy First is a standalone engagement. You'll leave with a complete marketing roadmap regardless of what you decide next. Most clients choose to continue into the Marketing Operating System — but that's always your choice, not a condition of starting.
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A social media manager executes. This program provides the strategy that tells them what to execute, why, and for whom. Without that layer, even great execution can feel scattered. With it, every piece of content, every campaign, every dollar has a direction behind it.
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Yes — and most of our Foundation and Growth tier clients don't. Part of what Strategy First delivers is a plan clear enough that you can hand it to a contractor, a part-time assistant, or a family member and have them run with it. You don't need a full marketing team. You need a strategy your current team can follow.
Hello, I’m Emily, your marketing strategist.
I grew up on a Montana cattle ranch, studied marketing in college, and have worked professionally in the field since 2007. In 2013, my husband and I started Lone Mountain Farms in North Idaho — a diversified operation growing vegetables, hops, grains, laying hens, and farm-craft beer.
When I applied a real marketing strategy to our farm, revenue doubled year over year.
I built the Cultivated Growth System because the marketing programs and advisors available to me knew little about direct-to-consumer agricultural businesses — and that gap frustrated me. Agriculture and food are the foundation of thriving communities, and the people doing that work deserve support that actually fits their world.
This program is built on the Strategy First methodology (Duct Tape Marketing certified) and shaped by what has worked on our own farm: building brand awareness, growing a loyal customer base, and making sales feel less like a grind — so you can focus on the life you built this business for.
Words from happy clients!
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"So thankful for Emily! Learning about trying to be proficient in so many things when starting a business is overwhelming. The fact that she has lived the farming life is beyond helpful because she gets all the challenges that we are facing without me having to explain. Such an invaluable morning!!"
- Kim, Taking Root Flower Farm
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"Working with Emily has given me a clear plan and process to market my business. It has given me vision and confidence to take the steps needed to create a successful business!"
- Ondrea, Sowing Joy Farm
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"Emily's marketing coach skills have taken our ranch business to a higher level in less than a year! She is amazing and fun to work with."
- Melinda, Harlow Ranch Bison Co
Still not sure if this is the right fit?
We start with a conversation. No pressure.
If your business is growing and you’re ready to bring more structure and direction to your marketing, we can quickly determine whether the Cultivated Growth System is the right next step for you. If it’s not, I’ll still suggest the next step.
30 minutes · Free · No obligation