Join the Marketing + Networking Night!
hosted every other month
Rural Women in Biz:
Marketing Workshop & Networking Night
Connection, inspiration, and actionable marketing strategies for your local business.
March | 6:00 - 8:00 PM | Athol, Idaho
March’s marketing training:
Comingsoon!
Join other women entrepreneurs in our North Idaho rural community for an evening of learning, support, and real connection.
Partnership Trainings
4-week Workshop | Feb 6 - Mar 4
Building a Marketing Strategy for Your Farm, Ranch, or Specialty Food Business
with University of Idaho Extention &
Cultivating SuccessA four-part workshop series to help you clarify your message, choose the right marketing channels, and grow with confidence.
On-Demand
Marketing Strategies to Grow Your Farm Business
with Idaho PreferredA 5-part workshop equipping you with the tools to plan your marketing strategy and grow your sales.
The Cultivating Your Market Podcast
Short, practical guidance for women farmers & artisans who want clarity, confidence, and a plan—without the overwhelm.
Episode 4: Using a focus board to realign your actions with your vision, goals, and values
Once you’ve set aligned goals, the real question becomes: how do you stay focused all year long?
In this episode, Emily shares a simple but powerful tool she uses to stay grounded when distractions, opportunities, and daily chaos creep in—a focus board. You’ll learn how creating a visual reminder of your vision, values, and priorities can help you realign your actions month after month, and how this same concept can support team clarity and morale.
If you’re tired of feeling pulled in too many directions, this episode offers a practical way to protect your focus and keep moving toward your bigger goals.
Clarity Is Only the First Step—Focus Is the Real Challenge
Even with clear goals, day-to-day work, emergencies, and exciting new opportunities can pull you off course if you don’t have a way to regularly realign.A Focus Board Keeps Your Vision Visible
For visual learners, having your word of the year, values, top goals, and vision imagery physically in front of you helps you stay grounded in what actually matters.Focus Works for Teams Too
When vision, mission, values, and goals are visible to employees—and paired with encouragement and shared wins—it builds alignment, motivation, and forward momentum across the whole team.
If you want help staying accountable to your goals—not just setting them—I offer ongoing planning and accountability support through monthly and weekly client check-ins.
Reach out directly at emily@cultivatingyourmarket.com
You don’t have to stay focused alone.
Episode 3: Behind the scenes of a team retreat that turned frustration into clarity and momentum
What happens when your vision grows, but your team doesn’t seem to move with you?
In this episode, I share a behind-the-scenes look at a recent team retreat for a growing flower farm and the simple framework that helped bring the entire team back into alignment. You’ll hear how shifting the environment, clearly sharing the vision, defining focused annual goals, and connecting each role to those goals transformed frustration into shared momentum.
If you’re feeling stuck, misaligned, or like you’re pulling the vision forward alone, this episode offers a grounded, practical approach to getting everyone on the same page.
Vision Alone Isn’t Enough—Alignment Is the Missing Piece
Even when a business owner is clear on where they’re going, teams can stay stuck in day-to-day tasks if they don’t understand the bigger picture or how they fit into it.Environment, Experience, and Communication Create Buy-In
Getting out of the daily workspace and sharing the vision through words, visuals, and immersive experiences helps teams feel the direction—not just hear about it.Clear Goals + Clear Roles Drive Momentum
When annual goals are limited, actionable, and directly connected to each team member’s role, everyone moves forward together with confidence, accountability, and support.
If you’re ready to move from winging it to having structure, clarity, and systems in your marketing—and in your business—I offer multiple ways to support you, from classes to one-on-one strategy and ongoing consulting.
Reach out directly at emily@cultivatingyourmarket.com
You don’t have to carry the vision alone.
Episode 2: How to align big dreams with realistic goals, clear priorities, and seasonal focus
As ambitious women in business, it’s natural to dream big—but unrealistic goals without a clear plan often lead to burnout and self-doubt. In this episode, I share how my approach to goal setting has evolved: from overwhelming wish lists to outcome-driven goals that honor seasonality, capacity, and life outside of work.
You’ll learn how to reflect on the past year, align goals with your vision and values, identify meaningful outcomes, and break goals into focused seasonal priorities—so your business moves forward with clarity instead of chaos.
Goals Should Create Focus, Not Pressure
Effective goal setting isn’t about reacting to chaos or following what the books say—it’s about intentionally aligning your time, energy, and people around what actually matters this season.Big Dreams Need Grounded Outcomes
Ambitious visions are powerful, but without an action plan and measurable outcomes, they often lead to burnout and frustration. The key is translating dreams into realistic, achievable results.Fewer Goals, Seasonal Execution = Real Momentum
Limiting yourself to a handful of aligned goals and breaking them into quarterly or seasonal priorities helps you move further, faster—without trying to do everything at once.
If you want hands-on support creating aligned, achievable goals, join me for the Marketing & Networking Night: Goal Setting Workshop on January 20th in Athol, Idaho. You can find all the details here.
And if one of your goals this year is to simplify and streamline your marketing, I offer a Marketing Roadmap—a customized, seasonal strategy built around your business, your goals, and your capacity.
Episode 1: What to carry forward, what to release, and how to create space for real growth this year
The start of a new year is an invitation to slow down before you speed up. In this episode, Emily shares why the pause–review–reset process is essential for women farmers and artisans who want sustainable growth—not burnout. You’ll be guided through what to bring into 2026, what to leave behind, and how creating space is often the first step toward clarity, confidence, and meaningful progress.
Why Pausing Is a Strategic Move (Not a Luxury)
Growth doesn’t come from doing more—it comes from intentionally reviewing what’s working, what’s draining you, and what no longer belongs in this season.Letting Go of What Keeps You Stuck
Many business owners carry tasks, expectations, and responsibilities into the new year that quietly limit their energy and momentum. Identifying what to delegate, delete, or restructure opens space for aligned growth.Creating Clarity for the Season Ahead
When you release what no longer serves you, you create room for better decisions, renewed commitment, and goals that actually move you toward your long-term vision.
If you want help turning reflection into a clear, actionable plan, join me for my in-person Goal Setting Workshop on January 20th in Athol, Idaho, or explore ongoing Marketing & Networking Nights. You can find all the details here.
And if you’re ready for deeper support creating a focused plan for your business this year, reach out—I’d love to support you as you step into 2026 with intention.
Marketing Tips
Emily’s "Farm to Market Workshop" was helpful for me in learning how to develop and continue relationships with my customers as well as how to introduce and connect with potential customers.
-The Little Flower Growers here in beautiful North Idaho